1. Know Your Audience's Schedule
Discover the optimal times to post by checking your Professional Dashboard. Navigate to Total Followers and scroll to see when your audience is most active. Schedule your posts accordingly to maximize visibility.
2. Collaborate and Tag to Expand
Leverage collaboration and tagging to amplify your reach. Even if you're not hosting an event together, collaborate on messages or content with other accounts. Wait at least 2 hours before accepting collaborations for optimal results.
3. Share Tips, Insights, and Stories
Diversify your content to engage a broader audience. Share insights about your business journey or provide tips on creativity, even if they're not directly related to your product or service. This approach encourages reposts and shares, expanding your reach.
4. Keep Captions Short & Sweet
Intriguing images prompt viewers to read captions for more information or clarity. Keep captions concise and end with a clear call to action. Utilize 3-5 relevant hashtags to increase visibility on the Explore page.
5. Let Them Imagine What It's Like
Provide a glimpse into your product or service through real or simulated customer experiences. Capture content of individuals using your offerings and showcase scenarios that resonate with your target audience. Encourage followers to envision themselves in similar situations, fostering a connection with your brand.